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Antxeta Irratia

MEDIANE - Media in Europe for Diversity Inclusiveness

council de euToday, in Europe, too many people are not very visible, in fact some remain invisible, on screen! Even worse, when these same groups appear in the media, they are confined to very specific roles and consigned to limited topics. Thus, as different groups are barely visible, they are being denied their voice in the democratic debate! (cf. Media, Diversity Inclusiveness - what is the problem?)

This is why the joint European Union (EU)/Council of Europe (CoE) programme MEDIANE – Media in Europe for Diversity Inclusiveness, has chosen to focus on the media’s abilities and capacities to include diversities of today’s European societies in the production process as well as in the designing of media content, in particular of news that contributes to inform the public opinion.

Building upon various recommendations of the CoE bodies on media pluralism and diversity expression, the achievements of the 2008-2010 antidiscrimination campaign and its joint EU/CoE programme MARS – Media Against Racism in Sport, MEDIANE aims at considering diversity and non discrimination as ongoing angles of media coverage. Through this approach, MEDIANE wants to encourage truly inclusive modes of media content design and production.

To do so, MEDIANE offers the media and their professionals (journalism students and trainers, journalists, media managers, etc.) the opportunity of committing themselves to sharing professional practices, either during European or thematic encounters or on one-to-one basis, through European Exchanges MEDIANE activity. Beyond this sharing of experiences, these professionals will be invited to build a Media Index on diversity inclusiveness. This index shall be a tool, for the media and media professionals, to self-monitor their capacities to include diversity in the design and production of media content. It is also intended to serve as a decision making tool in favour of truly inclusive and intercultural modes of media content design and production.

By doing so, the proposed project aims at giving both the media and their professionals the opportunities to enrich their working methods, and thus find new ways for their proper development, as well as strengthening the fight against racism and fostering mutual understanding. MEDIANE, a joint programme between the European Union and its Fundamental rights and citizenship programme and the Council of Europe”

San Sebastian / Donostia welcomes European journalists for inclusive media co-production – 12 – 14.09.13

mediane san sebastian 01During the Mediane Thematic Encounter “Towards an Inclusive Approach in Media Content Design & Production”, participants will be asked to build pairs of co-production with colleagues from other EU countries. Each pair will have to develop a concrete idea and schedule for producing an inclusive media report. To produce this report, each pair will have to take part in a MEDIANE European Exchange of Media Practices (EEMP), immediately after the encounter.

donosti02Based on concrete production activity, the Mediane Thematic Encounter on Media Production aims at giving media professionals a better understanding of the benefits that everyone can derive from the formation of partnerships at European level and of the interest for developing inclusive approach of media content design and production.(PDF-Document)

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